Privacy policy

Beauté Reserve Privacy Policy

Effective Date: October 2026
Last Updated: October 2026

At Beauté Reserve (“Beauté Reserve,” “we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit beautereserve.com, make a purchase, contact us, or otherwise interact with Beauté Reserve.

This Privacy Policy applies to customers and visitors located in the United States, European Union, European Economic Area, United Kingdom, and other countries where Beauté Reserve conducts business.


1. Our Online Store and Shopify

Beauté Reserve’s online store is hosted and powered by Shopify.

Shopify provides the technology and services that allow us to operate our online store, including certain functions related to shopping carts, checkout, orders, customer information, website functionality, security, and other e-commerce services.

When you visit or make a purchase through Beauté Reserve, Shopify may collect and process information associated with your interaction with our store, including information such as your name, email address, billing and shipping information, purchase information, IP address, browser and device information, and shopping activity, depending on the Shopify services and features we use. 

For information about how Shopify handles personal information, please review Shopify's Privacy Policy⁠.

Shopify also provides merchants with privacy and data-protection tools, but using Shopify by itself does not guarantee that a store complies with every privacy law that may apply to its business. Beauté Reserve remains responsible for its own privacy practices and legal obligations. 


2. Information We Collect

Depending on how you interact with Beauté Reserve, we may collect the following types of personal information.

Information You Provide

When you place an order, contact us, or otherwise interact with our store, we may collect:

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Order information
  • Products purchased
  • Payment and transaction information
  • Customer service communications
  • Return and refund information
  • Information you voluntarily provide in reviews, messages, or other communications

Information Collected Automatically

When you visit our website, certain information may be automatically collected, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Website pages visited
  • Referring website
  • Date and time of website visits
  • General location information derived from an IP address
  • Website activity
  • Shopping-cart activity
  • Cookies and similar technologies

Shopify may process customer device and store-activity information as part of providing its services. Shopify’s current Data Processing Addendum identifies categories that can include customer contact, billing and shipping information, transaction information, shopping activity, device information, IP addresses, browser information, and network activity. 


3. How We Use Your Information

Beauté Reserve may use personal information to:

  • Process and fulfill orders
  • Process payments
  • Ship purchases
  • Provide order confirmations
  • Provide shipping updates
  • Provide customer service
  • Process returns and refunds
  • Process order cancellations
  • Respond to questions and requests
  • Prevent fraud and unauthorized transactions
  • Maintain the security of our website
  • Improve our website and customer experience
  • Analyze website activity
  • Maintain business and transaction records
  • Send marketing communications where permitted
  • Comply with legal and regulatory requirements
  • Protect our legal rights and business interests

We will not use personal information for purposes that are materially incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.


4. Payment Information

Payments made through Beauté Reserve may be processed through Shopify and/or third-party payment processors made available through our online store.

Depending on the payment method you select, your payment information may be processed directly by the applicable payment provider.

Beauté Reserve does not intentionally retain complete credit or debit card numbers after a transaction has been processed.

Shopify states that its services comply with applicable PCI DSS requirements for payment-card security. 

Third-party payment providers may have their own privacy policies governing their processing of personal information.


5. How We Share Personal Information

Beauté Reserve may share personal information when reasonably necessary to operate our business and provide our services.

This may include sharing information with:

  • Shopify, which provides our e-commerce platform and related services
  • Payment processors
  • Shipping and delivery providers
  • Website and technology providers
  • Customer service providers
  • Email and marketing providers
  • Analytics providers
  • Fraud-prevention and security providers
  • Professional advisers, such as accountants, attorneys, or insurers
  • Government authorities where legally required
  • Other service providers necessary to operate our business

We do not sell your personal information as a general business practice.

Third-party service providers receive information only as reasonably necessary for the services they provide, subject to applicable agreements and laws.


6. Shopify’s Role in Processing Customer Information

When Shopify processes customer personal information on our behalf as part of providing its standard services, Shopify’s Data Processing Addendum describes Beauté Reserve as the data controller and Shopify as the data processor for that customer data. 

However, Shopify may act as a controller or business for certain additional services, including certain Enhanced Services or Shopify Network Intelligence features, depending on what a merchant has enabled. 

Beauté Reserve may use Shopify features that assist with store functionality, analytics, security, personalization, fraud prevention, and other e-commerce functions.

If Beauté Reserve enables features that involve additional processing by Shopify, we will use applicable Shopify privacy controls and provide disclosures required by applicable law.


7. Cookies and Similar Technologies

Beauté Reserve and Shopify may use cookies, pixels, tags, and similar technologies to:

  • Keep our website functioning properly
  • Maintain shopping carts
  • Remember preferences
  • Analyze website traffic
  • Improve website performance
  • Understand customer interactions
  • Detect fraud and security threats
  • Support marketing and advertising where applicable
  • Provide certain personalized or enhanced services

You may be able to control cookies through your browser or device settings.

Where required by applicable law, Beauté Reserve will request consent before using non-essential cookies or similar technologies.

Shopify provides merchants with tools for configuring privacy settings, cookie banners, and data-sharing opt-out mechanisms. 


8. Marketing Communications

If you subscribe to Beauté Reserve marketing communications, we may use your email address to send information about:

  • New product launches
  • Limited-edition products
  • Promotions
  • Special offers
  • Holiday collections
  • Beauté Reserve announcements
  • Other marketing communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting:

customerservice@beautereserve.com

Unsubscribing from marketing communications does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates, refund confirmations, or customer-service responses.


9. Legal Bases for Processing — EU/EEA

If you are located in the European Union or European Economic Area, Beauté Reserve may process your personal information based on one or more lawful bases under applicable data-protection laws.

These may include:

Contract

We may process information necessary to fulfill your purchase, process your order, arrange shipping, process payment, and provide customer service.

Legal Obligation

We may process information when necessary to comply with applicable tax, accounting, consumer-protection, fraud-prevention, or other legal requirements.

Legitimate Interests

We may process information when reasonably necessary for legitimate business interests, such as website security, fraud prevention, maintaining records, improving our services, and protecting our business.

Consent

Where required by law, we may request your consent for certain activities, such as certain marketing communications or non-essential cookies.

You may withdraw consent where processing is based on consent. Withdrawal does not affect processing that occurred before consent was withdrawn.


10. EU/EEA Privacy Rights

If you are located in the EU or EEA, you may have rights under applicable data-protection laws, including the right to:

  • Access your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Request restriction of processing
  • Object to certain processing
  • Request portability of certain personal information
  • Withdraw consent where applicable
  • Lodge a complaint with a data-protection authority

These rights are subject to applicable legal exceptions and limitations.

To submit a privacy request, contact:

customerservice@beautereserve.com

We may need to verify your identity before processing certain requests.


11. International Data Transfers

Beauté Reserve is based in the United States.

If you purchase from or interact with Beauté Reserve from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where Beauté Reserve, Shopify, or our service providers operate.

For EU/EEA customers, where personal information is transferred outside the EU/EEA, applicable lawful transfer mechanisms and safeguards will be used where required by applicable law.

Shopify’s Data Processing Addendum contains provisions addressing international transfers and GDPR, UK GDPR, and Swiss data-protection requirements. 


12. United States Privacy Rights

Privacy laws differ among U.S. states.

Depending on your state of residence and whether the applicable law applies to Beauté Reserve, you may have rights concerning your personal information, including rights to:

  • Access personal information
  • Request correction
  • Request deletion
  • Obtain information about how personal information is collected and used
  • Opt out of certain sales or sharing of personal information
  • Opt out of certain targeted advertising
  • Limit certain uses of sensitive personal information
  • Receive equal treatment for exercising applicable privacy rights

To submit a privacy request:

customerservice@beautereserve.com

We may take reasonable steps to verify your identity before completing certain requests.


13. California Privacy Rights

If you are a California resident, additional rights may apply under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where applicable.

These rights may include:

  • The right to know what categories of personal information we collect
  • The right to know the purposes for which information is collected
  • The right to know categories of sources
  • The right to know categories of third parties with whom information is shared
  • The right to request access
  • The right to request correction
  • The right to request deletion
  • The right to opt out of certain sales or sharing
  • The right to limit certain uses of sensitive personal information
  • The right to non-discrimination for exercising applicable privacy rights

Requests can be submitted to:

customerservice@beautereserve.com


14. Do Not Sell or Share My Personal Information

Beauté Reserve does not sell personal information as a general business practice.

However, certain technologies used by an online store, including cookies, advertising technologies, analytics services, or certain Shopify features, may be treated as “sharing,” “selling,” or targeted advertising under particular U.S. privacy laws.

Where applicable, Beauté Reserve will provide legally required opt-out mechanisms.

Shopify provides merchants with tools for configuring data-sharing opt-out pages and privacy preferences. 


15. Data Retention

Beauté Reserve retains personal information for as long as reasonably necessary for purposes such as:

  • Completing transactions
  • Providing customer service
  • Processing returns and refunds
  • Maintaining business records
  • Preventing fraud
  • Resolving disputes
  • Complying with legal obligations
  • Enforcing our agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer reasonably necessary, it may be deleted, anonymized, or securely disposed of, subject to applicable legal requirements.

Please note that Shopify also maintains information according to its own retention policies and applicable agreements. 


16. Data Security

Beauté Reserve takes reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or online transaction can be guaranteed to be completely secure.

Shopify also maintains security measures for its platform and states that its services include PCI DSS compliance for applicable payment-card security requirements. 


17. Third-Party Services and Websites

Our website may contain links to or integrations with third-party services, including:

  • Shopify
  • Payment processors
  • Shipping providers
  • Social media platforms
  • Analytics services
  • Marketing services
  • Other third-party applications or services

Third-party services may collect and process personal information according to their own privacy policies.

Beauté Reserve is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage customers to review the privacy policies of third-party services before providing personal information.


18. Social Media

Beauté Reserve may operate accounts or profiles on social media platforms and online marketplaces.

If you interact with Beauté Reserve through a third-party platform, that platform may independently collect and process your information under its own privacy policy.

Information that you voluntarily post publicly may be visible to others.


19. Children’s Privacy

Beauté Reserve’s website is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to Beauté Reserve, please contact:

customerservice@beautereserve.com


20. Changes to This Privacy Policy

Beauté Reserve may update this Privacy Policy from time to time to reflect changes in:

  • Our business
  • Our website
  • Shopify services or features we use
  • Third-party services
  • Technology
  • Applicable privacy laws

When we update this Privacy Policy, we will update the “Last Updated” date at the top.

Where required by applicable law, we will provide additional notice regarding material changes.


21. Contact Beauté Reserve

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your information is handled, please contact:

Beauté Reserve Customer Service

Email: customerservice@beautereserve.com
Website: beautereserve.com